YouTube Music serves as a music service that supplies tunes, but more importantly, sheds light on the artists and their stories. In 2021, Director of Black Music & Culture Tuma Basa professed to AfroTech that the platform’s mission is to continue connecting the dots and being a sort of institutional memory for the culture. In an influential team effort, Artist Partnerships Lead Brittany Lewis and Global Music Strategist Lead Mahlet Seyoum are heavily involved in supporting artists.