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Nearly two-thirds of U.S. consumers surveyed in a new report said they feel like brands have done little to nothing to follow through on the anti-racism pledges they made last summer. Big name brands like Snapchat, adidas, Yelp, and PepsiCo made promises to improve their diversity and inclusion efforts following protests due to the murder of George Floyd. A year later and 34 percent of consumers said brands had done little to tackle their internal racial problems, while 27 percent of consumers believe they have done even less than that. “ Black Lives Matter protests in 2020 were, by volume, the largest demonstrations in American history. As a result, they have had a serious lasting effect on both the national conversation around race, as well as the responsibility of businesses to do their part in tackling racism,” GWI Trends Analyst Doug Gorman said in a press release. “Now more than ever, consumers are actually holding brands accountable for their Corporate Social Responsibility...
Hallmark Cards has hired Alexis Kerr to lead its Mahogany Brand as it sets plans to transform the brand into more than just a card line. According to a press release , Kerr will lead the Hallmark Mahogany Brand as vice president. The 30-year-old brand focuses on creating greeting cards that celebrate Black culture. In her new role, Kerr will be responsible for expanding Hallmark’s Mahogany Brand to drive a new and improved consumer experience. “Alexis is a proven leader in multicultural brand development and we’re thrilled she’s joining us to lead the growth of Mahogany,” Hallmark CMO Lindsey Roy said in a statement. “We see a great deal of potential in the power of this brand as we work to create products and experiences for our diverse customer base.” Prior to joining Hallmark, Kerr worked at Cadillac in various roles for the past five years, most recently serving as the automotive company’s head of multicultural marketing. During her time there, she grew Cadillac’s multicultural...
Have you ever dreamed of starting a photography business? Well, if you’re waiting for the “perfect” time, understand that there’s no time better to start than today. You can earn part-time or even full-time income if you’re a skilled professional. However, no matter how talented you are at your craft, you’ll need to take the following steps to be successful. Draft a Business Plan Dedicate time to writing a plan for your business. There are plenty of business templates available online that you can use as a guide, some simple and some complex. At a minimum, yours should include what your niche is, what your sales and marketing strategies are, who your target consumers are, and how you’ll set yourself apart from competitors. You’ll also want to determine both startup and ongoing costs, outline how you intend to finance your startup costs and decide how you’ll price and package your photos to make a profit. Secure Startup Funding The good news is that you can start your photography...
Black excellence is more than just a trendy phrase – it’s a lifestyle practiced by today’s rising millennial moguls. From entrepreneurs and CEOs to social media influencers and media personalities, these Black men are walking their respective paths to becoming the industry’s next big thing. Read more about these influential leaders below. Kid Fury Photo Credit: Craig Barritt/Getty Images As co-host of The Read, internet personality Kid Fury has come a long way to secure his place in the media and entertainment industry. Fury started his YouTube channel back in 2009 growing his fan base online by posting hilarious videos audiences gravitated to. Three years later, he found himself in New York City co-hosting comedy show and podcast, The Read , with his friend Crissle West . The wildly popular show was later picked up by Fuse, featuring special celebrity guests and beloved segments like Hot Tops and The Read. Fury has focused his time and talents on hosting live podcast shows, growing...