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Saweetie To Teach A USC Course Where Students Can Tap In To The Power Of Branding & Marketing

It’s no question that if it’s one thing that Saweetie is going to do, she’s going to chase a bag. As previously reported by AfroTech, the certified hustler has consistently been on her grind racking up deals including her partnership with McDonald’s — making her the company’s first Black female musician to have a celebrity menu collaboration. Now, the booked and busy entrepreneur wants to help Gen Z build its own business acumen. On Dec. 10, Saweetie confirmed that she will be teaching a class at the University of Southern California (USC), her alma mater, iHeart Radio reports.

Ngozi Nwanji

Dec 14, 2021

Six Steps to Handle a PR Crisis Effectively

Ever open your Inbox to find an email or two from reporters asking for comment on something you know nothing about? If you haven’t yet, but run or manage a business, chances are you will. And even if you don’t have a PR department, you can handle whatever comes your way. First, don’t panic. Next, take a deep breath. Then follow these six steps: Gather the Facts Responding appropriately first requires you fully understand the nature of the problem. Find out, in detail, what has gone wrong. Only then can you determine what and to whom you need to communicate, as well as the best ways to get the appropriate messaging across.   Coordinate Internally As you start to gather your facts, pull together relevant staff and key stakeholders, such as investors and Board members, and fill them in. You’ll need to gather all the facts and prevent others on your team who may have received the same inquiry from responding on their own.   Start to Fix the Underlying Problem You’ll need a plan to fix...


Dec 24, 2020

Two Cousins, One Mission: Use Marketing Expertise to Transform Black Businesses Into Global Brands

Black-owned businesses have had a trying time this year and many are looking to rebuild in the midst of the global pandemic. In an effort to help those who need assistance getting more eyes on their brands, marketing expert Tyshan Edwards — founder and CEO of brand and marketing agency 24Media — has vowed to focus on global expansion for Black businesses. According to Black Business, Edwards — who has 17 years of branding experience — has just relaunched his company as 24 Brandhouse . 24 Brandhouse’s new rebrand comes with a renewed goal to grow its client portfolio into a global marketplace and focus on helping Black entrepreneurs elevate their businesses into worldwide brands over the next three years. 24Media — originally founded in 2006 by Edwards and his cousin Jermol Edwards — saw a major lack of brand identity and digital savviness for local businesses in their community. They then set out to help these struggling businesses thrive. “24 Brandhouse was launched to help brands,...

Njera Perkins

Nov 19, 2020

How to Start a Web Design Business in 3 Steps

Web design is a booming industry and will only continue to grow as more entrepreneurs go online. If you want to start your own web design business, don’t get discouraged by the requirements you think you need to meet.  You don’t need to enroll in an expensive web design course. As long as you’re willing to commit to your business and dedicate a lot of your time, having a lucrative web design business can be your reality. HOW TO START A WEB DESIGN BUSINESS IN 3 STEPS Starting a web design business is more than just choosing a company and domain name. Let’s get into the other important aspects of a web design business. 1. STAND OUT FROM COMPETITORS While the web design industry is teeming with opportunity, it’s also highly saturated with ambitious web designers like you. So it’s important to set your business apart from others. For example, if everyone else is selling “responsive”, “beautiful”, “professional”, and “affordable” web design services, you can sell “fast” web design. Some...


Nov 5, 2020