This company is trying to bring hope to consumers thanks to the help of its bots.

Bot-It Founder Maurice Bachelor is behind a platform that allows users to develop their own online bot, regardless of their knowledge in coding, Eqvista reports.

Bachelor conceived the idea after seeing a friend struggle with completing an online task. He then surfed the internet for a solution, knowing an automated bot would lessen the burden. However, he recognized there was a gap in the market and believed he could create a solution.

“I saw a big opportunity for consumers to start automating. So I started to build out the proof of concept for Bot-It,” Bachelor told Eqvista. “I wanted to build an affordable web and mobile application where you could simply tell the system what website you want to automate and the system would handle the rest. That is how Bot-It was born.”

According to the platform’s website, beginning at a price point of $9.99 per month, users can create a bot to complete tasks that include booking an appointment, securing dinner reservations, or even locking in tickets to see their favorite artists.

Bachelor says the platform’s unique tools, powered by artificial intelligence (AI), also include creating custom automation, timing techniques to ensure they can lead the race against other bots, dibs on canceled reservations, and bypassing captcha.

Users can also select the “pro subscription” valued at $99 per year, which will allow them to move ahead of the lines for sneaker releases and secure concert tickets in “seconds,” according to CNBC.

“We are bringing hope to consumers and businesses here at Bot-It. We help their business automate complex workflows at an affordable price. Help consumers to win back their missed online reservations and purchases,” Bachelor explained, per Eqvista.

In October 2023, Bachelor pitched the platform on “Shark Tank” alongside Founding Partner and Head of Growth Joel Griffith. Bachelor and Griffith were seeking a $150,000 investment in exchange for 10% equity in their business.

Guest judge and CEO of Fanatics Michael Rubin resonated with Bot-It’s mission.

“This is a real issue,” said Rubin on the episode while offering $50,000 for 15% of Bot-It. “We have probably billions of dollars of products that bots try to buy from us each year … Bots come to get everything.”

Ultimately, Mark Cuban would offer $150,000 for 20% equity, CNBC reports. The co-founders suggested a joint deal between Cuban and Rubin.

This led the billionaires to reach an agreement of investing $300,000 in exchange for a 30% stake in the company.

“This is the most important day of the Bot-It life,” Bachelor expressed, per CNBC. “To have both of those Sharks on our team right now is going to take us to the next level.”

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