The beauty industry is not exempt when it comes to diversity. Due to consumers’ demand for more inclusivity stores are offering more brands to provide a more accurate reflection of their shoppers. Retail company Nordstrom has announced the unveiling of its “An Inclusive Beauty” category for both in-store and online after the request for more Black-owned and founded brands. “We heard from our customers that they are looking for Black founded brands as well as beauty products created for everyone’s needs no matter their skin or hair type, tone, complexion, or texture, said Autumne West, Nordstrom’s national beauty director, in an interview with BLACK ENTERPRISE . “We worked to broaden our assortment based on this customer feedback.” Their new category has been able to propel numerous Black-owned businesses which include Afro-Dominican entrepreneur Lulu Cordero with Bomba Curls. “They appreciated the fact that Bomba Curls is a brand on a mission to broaden the spectrum of beauty and...