To this day, Vanessa Bryant continues to honor her late husband Kobe Bryant.
Jun 28, 2023
Ahead of becoming the No. 1 NFL draft pick to the Carolina Panthers, Bryce Young signed a contract with the Jordan Brand, according to Sports Illustrated.
May 1, 2023
BodyArmor’s ties with pushing Kobe Bryant’s legacy forward continues. In 2014, the late NBA legend invested $6 million into the sports drink company then, last year it was acquired by Coca-Cola for $5.6 billion — reportedly bringing in over $400 million to his estate — per a previous report by AfroTech. Bryant’s investment into the company greatly paid off and now, BodyArmor is investing right back into his foundation.
May 3, 2022
BodyArmor, a sports drink company that received an initial investment from the late Kobe Bryant, will be acquired for $5.6 billion by the Coca-Cola company. According to CNBC, the acquisition will be the largest of its kind by the soft drink company, which will have full control of the brand. The Coca-Cola Company is looking to position BodyArmor as the direct competition to Gatorade, which is owned by Pepsico. Gatorade currently has about 70 percent of the market share in sports drinks, which gives its parent company nearly full dominance over the market. What makes this full acquisition so notable is that Coca-Cola was once the sports drink’s second-largest shareholder. They bought into the company back in 2018 in a deal that gave them 15 percent ownership in the company. At the time, too, the late Kobe Bryant was the third-largest shareholder in the company, as well — and his investment was made just two years after the company was launched. According to the outlet, Kobe Bryant’s...
Nov 2, 2021