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WNBA Stars are ‘Body Heroes’ in First-Ever Beauty Campaign For Glossier

Though the women of the WNBA have returned to life outside the “Wubble,” the new Glossier campaign gives a glimpse of what went down inside. This week, the skincare brand unveiled its collaboration with the pro league to launch two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist. It is the WNBA’s first-ever beauty partner. Meet @glossier : the WNBA's first beauty partner. Take it from @glossier Body Heroes @seimoneaugustus @lexiekiah_4 @bigmamastef @kalanibrown21 @amandazahuib @gabbywilliams15 @NatAchon @S10Bird : You Deserve This. Follow along @glossier . — WNBA (@WNBA) October 15, 2020 The ad features eight “heroes”— including Seimone Augustus (LA Sparks), Lexie Brown (Minnesota Lynx), Kalani Brown (Atlanta Dream), and Amanda Zahui B (New York Liberty) — and aims to combat the stereotype that female athletes aren’t considered the standard of beauty. As a repetitive affirmation plays, each player details their daily beauty...

Niki McGloster

Oct 16, 2020