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Black Women-Owned Business

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WNBA Superstar Chiney Ogwumike, DoorDash Create Digital Platform to Champion Women-Owned Businesses

DoorDash just created a platform to champion women-owned businesses. According to a press release, Made By Woman is an in-app and digital platform with a mission to not only champion women business owners but to uplift women’s voices too. The platform has also inked a first-of-its-kind partnership with two-time WNBA All-Star and forward for the Los Angeles Sparks, Chiney Ogwumike. To commemorate International Women’s Day, the multi-platform partnership with Chiney Ogwumike launched yesterday (March 8) and features a new national ad campaign titled, “In The Zone,” that spans digital, social media, and TV.   View this post on Instagram   A post shared by Chiney (@chiney) In a :30 spot, the campaign simultaneously links DoorDash and basketball through spoken-word narration by a rising voice in the world of sports while celebrating women making history. “I’m thrilled to partner with DoorDash to celebrate and empower women everywhere. As a woman trying to balance it all, it is critical...

Shanique Yates

Mar 9, 2021

Smirnoff Follows Through on $500K Commitment to Black Community in Partnership with SideBarre DC

This is worth a toast — Smirnoff is partnering with this Black women-owned small business to raise the bar, literally! According to PR Newswire, Washington, D.C. -based fitness studio, SideBarre is collaborating with the vodka brand to give adults (21+) across the U.S. the chance to attend a series of complimentary virtual bar(re) classes from home to support Black women entrepreneurs across the nation. Stemming from the brand’s $500,000 commitment to the Black community,  in partnership with SideBarre, Smirnoff will pledge $50,000 to Black Girl Ventures — a nonprofit aiming to provide access to community and capital targeting Black and Brown women-identifying business founders. “As a brand that is built on inclusivity and diversity, Smirnoff is proud to rise to the occasion to support Black women entrepreneurs by partnering with and donating to SideBarre and Black Girl Ventures,” said Jennifer Holiday Hudson , North America Brand Leader, Smirnoff in a news release. “Through this...

Shanique Yates

Feb 26, 2021