When all else fails and you can’t locate the market for a need, the best bet is to create a lane yourself. That’s what one Black retail executive did after the realization that she could not find her sorority’s colors in any dresses in stores. After the realization that her sorority’s colors weren’t included in dress designs, Cenetta Baker-Woods took it upon herself to present a new strategy to help Macy’s win over sororities included in the Divine Nine. Now, the line is expected to hit $10 million in sales this year, according to a report from Bloomberg.