A trio of entrepreneurs has benefited from bringing their holiday brand in front of the “Sharks.”

Black households contributed $835 billion in consumer expenditures in 2019 alone and the combined spending of these households has increased by five percent annually over the last twenty years, according to reports. With the holiday season at our front door, the Black purchasing power is predicted to be at an all-time high. Although many companies will reap the benefits of the Black dollar, few are embracing representation in their products. Black Paper Party is on a mission to create more inclusive items for Black families to shop for this year. Founded in September 2020 by Madia Willis (chief executive officer), J’Aaron “Jae” Merchant (chief product designer) and Jasmine Hudson (chief merchandising officer), the trio reckoned Black families were underrepresented each holiday. Combining their love for the culture with 25 years of experience in retail, product development, and creative design, they knew it was time to create products that were reflective of the Diaspora. “ Having...