As long as the culture is at the forefront, there’s no way you can lose! In fact, one company that continues its winning season is Be Rooted — the stationery and gifting brand launched by Jasmin Foster after the realization that we were missing from the industry. “I launched Be Rooted in 2020 because I wanted to change the face of the stationery and gifting industry. For far too long and in too many spaces, Black and Brown women have been left unseen and unspoken to. Be Rooted was created to flip that narrative and center Black and Brown women by making them feel loved, celebrated, and uplifted,” said Foster, the Founder and CEO of Be Rooted. Now, the brand has been named as one of TIME Magazine’s 100 most influential brands of the year!