It’s no secret that Black people have always and continue to drive the culture. From catchphrases to hashtags, with the invention of social media just came more innovative ways for us to influence the culture, but at what cost? Detavio Samuels, co-head of REVOLT — the media and television network founded by hip-hop mogul Diddy — dropped by on the latest episode of Black Tech Green Money. He shares the keys to staying ahead of the curve as Black creatives and how Black media companies can sustain growth and scale against a system that was never built for us to succeed. “It’s incredibly hard to trademark or capitalize off of catchphrases or hashtags,” he tells BTGM host Will Lucas. “As a creative, you should be thinking about what the end product of whatever idea it is that you’re creating and do your best to think about how you monetize it before throwing it out into the world.” Samuels stresses the importance of not only having a clear plan for monetization but being clear about...