Based on the latest non-fungible token (NFT) project led by House of First and The Painted House, NBA All-Star Bam Adebayo is committed to ensuring that Black people are seen in the tech space, according to a press release. As a founding collaborator of Black is Beautiful, Adebayo will use the NFT collection to bring awareness to creators of color across the Web3 space, while uplifting and providing them with the resources needed to thrive. “I’m struck by the historic nature of this new collection, providing an incredible opportunity to feature black art and black life in new ways while ensuring opportunities to support greater diversity and increased representation,” Adebayo said in an official statement.