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Russell Westbrook is a nine-time NBA All-Star and 2017 MVP — accolades that speak to his skill set. When he isn’t dominating the court, the Denver Nuggets point guard dedicates his time to making a difference through his Why Not? Foundation. Founded in 2012, Westbrook’s foundation strives to lead, impact, and inspire underserved communities. With a focus on education, mental health, and career development, it seeks to bridge socioeconomic gaps and encourage people to believe in themselves and overcome obstacles, according to its website. “I started my foundation strictly based on education initially,” Westbrook told AFROTECH™. “I wanted to expand into other areas that I felt [would] be beneficial for the people, not just in Los Angeles, but globally, with mental health and in the workforce, and obviously keeping education as part of our pillars.” View this post on Instagram A post shared by Russell Westbrook Enterprises (@westbrookenterprises) “Why Not?” has been hailed as a...
Flau’jae Johnson is putting down roots in more ways than one. On Friday, the Louisiana State University (LSU) basketball guard and rapper shared that she has purchased 20 acres of land, a significant step toward turning her dreams into reality. In a celebratory Instagram post , Johnson said, “GOD IS AMAZING! I Done Got Addicted To The Acres. 20 Years Old With a total of 20 Acres !! Generational Wealth Fr @HomeDepot, what’s up?? Help me make some dreams a reality!” View this post on Instagram A post shared by Big 4️⃣ (@flaujae) For Johnson, her dreams reach far beyond her talents of music and basketball. “This land represents more than just an investment for me—it’s about building something bigger than basketball or music. I want to create opportunities for my community and leave a legacy that shows young women, especially young Black women, that we can do it all. Owning 20 acres at my age is proof that with vision and hard work, we can break boundaries and build the future we...
2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership. Today, POWERHANDZ — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings, Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings, Inc. and The Power to Give Foundation, a press release reports. Ball has been using POWERHANDZ’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success. “Training is my lifestyle. Using POWERHANDZ during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said in a statement. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create...
As part of Women’s History Month, we’re highlighting some of the most powerful Black women who you may not have heard of. To that end, we sat down with Sandra Richards, Head of Global Sports, Entertainment, and Segment Sales at Morgan Stanley. Background Born and raised in Long Island, NY to Jamaican parents, Richards went on to earn both undergraduate and graduate degrees from Seton Hall University. She had initially planned to attend law school but ended up pursuing several opportunities outside the legal industry. “I had an opportunity to work at the Jackie Robinson Foundation. And I worked there for five years before coming to Morgan Stanley. When I joined Morgan Stanley, I joined their wealth management space with our Wealth Management Studies in the diversity and inclusion area for our global wealth managers space,” Richards said. “Now, I run our global Sports and Entertainment Group as of 2018,” she added. Why She Loves Her Role “I think the most rewarding part is certainly...
PepsiCo is partnering with NBA player and philanthropist LeBron James to launch a new kind of energy drink, according to a press release. MTN DEW RISE ENERGY has no sugar but it’s packed with nutrients to provide a mental boost and some immune support. The new drink was created to help people kickstart their mornings and conquer the day, a press release states. The launch of MTN DEW RISE ENERGY is the first installment in PepsiCo’s multiyear partnership with James as the company plans to expand on the icon’s wide range of work. “It’s important to me that I believe in the brands and products where I invest my time. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me,” James said in a statement. “The ability to rise and find motivation to do more and be more every single morning is powerful. I’m excited about the opportunity to bring that to life through this partnership with PepsiCo.”...
Racism in sports has a long history of silencing, white privilege, and racist tactics used to oppress Black people who strive to dismantle the crooked systems built to discourage our efforts in speaking out. As seen with Colin Kaepernick’s peaceful protests and Milwaukee Buck’s recent strike, sports and reality do not exist in separate worlds and players are looking for the support they need to exercise their legal rights as Black Americans. In an effort to create safe spaces for Black individuals in sports, a newly-established non-profit organization called Advancement of Blacks in Sports, Inc. has been founded to advocate for racial, social, and economic justice for Black people in sports. View this post on Instagram A post shared by We Are ABIS (@weareabis) According to a press release , founder Gary Charles has leveraged his relationships with high-profile figures such as civil rights attorney Ben Crump, former NBA player Tracy McGrady, Chuck D. of Public Enemy, and many more to...