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How Became Part Of Beats Electronics’ Origin Story And Reportedly Made A Fortune recognizes the power of culture. It’s why he featured the Beats headphones in The Black Eyed Peas’ “Boom Boom Pow” music video 14 years ago. The video has amassed over 462 million views (at the time of this writing).

Aug 7, 2023

Did Dr. Dre Leak His Beats By Dre Deal With Apple And Cost Himself $200M?

In 2014, Apple obtained the rights to Beats Music and Beats Electronics, founded by Hip-Hop royalty Dr. Dre. His excitement about the news, however, allegedly led to changes in the deal. Eager to celebrate his wins, the former N.W.A member created a video where he dubbed himself “the first billionaire in Hip-Hop.” Now, alleged details have surfaced claiming that the celebratory statement cost the mogul $200 million out of the deal.  

May 6, 2022

Could Kanye West’s Recent Trademark Request Mean He's Headed Into Tech?

Kanye West continues to be a force across all entities. From “Donda” the album to a school, the Hip-Hop icon and businessman continues to put in work to keep his mother’s legacy alive. This time, TMZ reports that the “Jesus Walks,” emcee filed a trademark for his company to place “Donda” on various tech line products. From the looks of it, West is well on his way to building an empire and will honor his mother along the way. As previously reported by AfroTech, West recently made a move to possibly open a school in hopes of making his stake in the world of education. Now the Chicago-native and father of four has taken a page from Apple’s Steve Jobs and plans to solidify the rights to place “Donda” across electronic products including audio speakers, surround sound systems and tablet computers. He reportedly has plans to feature his mother’s name across wearable computers like protective flip covers for tablet computers, smart glasses, smartwatches and wearable activity trackers. “If...

Oct 4, 2021

Deion Sanders' Son Shedeur Sanders Is Now The Youngest Athlete Ambassador For Beats By Dre

Beats by Dre (Beats) is the latest company to tap into the wave of college athletes who are now able to benefit from their name, image, and likeness (NIL). The move by the National Collegiate Athletic Association (NCAA) to allow student-athletes to gain profit and exposure thanks to the new NIL rule may have been the best thing to happen to both companies and athletes since sliced bread! In an announcement on Wednesday, Beats announced that Jackson State University quarterback Shedeur Sanders has been tapped as the brand’s latest ambassador. Not only is he the first college athlete to hop on the Beats’ talent roster, but he is also the company’s youngest ambassador at just 19-years-old. Sanders first made headlines when he followed in the footsteps of his father when he decided that he would attend a Historically Black College and University (HBCU) over the many high-profile schools who had the young athlete on their radar for quite some time.   View this post on Instagram   A post...

Sep 2, 2021

Beats By Dre, MACRO Partner On Film Pitch Competition For Atlanta HBCU Students

Beats By Dre and movie producer Charles D. King’s MACRO company have joined forces to help students at Historically Black Colleges and Universities (HBCUs) in Atlanta pursue their Hollywood film dreams. According to a press release shared with AfroTech, the two companies have partnered together on a film pitch competition that will grant current students and recent alumni of four Atlanta HBCUs the chance to pitch their film passion projects to top Hollywood executives. Winners of the competition will then get the opportunity to attend the Beats Black Creators Summit later this year and The 2022 MACRO Lodge at Sundance Film Festival in January 2022. Eligible students who will be considered for the pitch competition must be at least 18-years-old and matriculate from either Morehouse College, Spelman College, Clark Atlanta University or Morris Brown College. At a time where representation in the film industry is key to advancing the conversation around diversity and inclusion in...

Aug 16, 2021