When the business idea stems from your own need for something the market does not provide, it’s bound to be a hit! For 13-year-old Aaliyah, the idea for Awesomeliyou came from her own need to have a heating pad on the go due to the effects of her menstrual cycle. “One day I was on my period and I was on my couch and I was cramping really badly and my mom had to go and pick up a relative so I had to come with her and I was so upset because I had to part ways with my heating pad, but I just sucked it up and went,” she shared in a video posted on the Internet. “As I was going out the door, I was talking to my mom and I was like, ‘You know, somebody should create a leak-proof period panty with a heating pad that’s like portable.’ And my mom was like ‘You should do that.'” I love it pic.twitter.com/43QVldK8H9 — Tamorah Shareef Muhammad (@ModestyQueen19) August 11, 2022