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Allyson Felix And Athleta Launch A $200K Childcare Fund To Support Olympic Athletes

Allyson Felix keeps blowing us away! As if being the most decorated track and field Olympian in history isn’t enough, Felix is now giving back to fellow athletes who are tackling motherhood. That’s right, Felix knows what it means to be worried about childcare while training and competing and has announced a $200,000 grant aimed at covering childcare costs for professional athletes while they compete during the rest of 2021. According to Fast Company, the new partnership is sponsored by Athleta and the Women’s Sports Foundation and has already awarded nine athletes $10,000. Olympic hammer throw Gwen Berry and Olympic saber fencer Mariel Zagunis are among the first group of recipients. “One of my first races back after giving birth to my daughter, Camryn, was the World Championships,” said Felix. “Not only was I still breastfeeding and physically and mentally exhausted from being a first-time mom while training and competing — I was assigned a roommate at the competition. There was...

Shanique Yates

Jul 12, 2021

Simone Biles Ends Six-Year Nike Deal To Join A Brand She Says Is 'Truly For Women By Women'

One of the most decorated gymnasts ever and one of the greatest Olympic athletes has ended her massive powerhouse deal with Nike. Simone Biles has announced that she’s officially ending her six-year Nike endorsement deal to enter a new apparel partnership with Athleta, which she believes will more closely align with her personal values, Wall Street Journal reports. “I felt like it wasn’t just about my achievements, it’s what I stood for and how they were going to help me use my voice and also be a voice for females and kids,” she told Wall Street Journal in response to what attracted her to Athleta. “I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing.” According to the news outlet, Biles’s new deal with Athleta will include her own performance wear line, as well as other sponsorship opportunities where the brand will offer the gymnast a platform to participate in”honest...

Njera Perkins

Apr 27, 2021