Tiffany Haddish is venturing into the world of virtual reality (VR). Joining forces with VR fitness app Supernatural, Tiffany Haddish will jumpstart their second annual “This Year Be You” campaign as the workout brand’s first celebrity guest coach, encouraging users to embrace transformation in the new year. “Tiffany is not just a force for joy, she is a force for good, breaking boundaries and expectations with everything she does,” said Supernatural Co-Founder and CEO Chris Milk, according to a press release. “With this series, we’re proud to have her share her unmatched energy with the Supernatural community through sessions that invite you to take on the most welcoming, positive and joyful new year’s resolution possible.”

Lizzo’s latest business venture has led her to the billion-dollar fitness industry. In a funding round said to be around $200 million for rowing startup Hydrow, the pop star is listed as an investor, CNBC reports. Singer Justin Timberlake was also included in the round. As more gyms reopen and people continue to return, Hydrow aims to remain as a top contender for at-home fitness. According to CNBC, partial funding will go toward ensuring the company can “meet the anticipated demand this holiday season.” “This puts us in the same category as the other leaders in the fitness industry,” Founder and Chief Executive Bruce Smith said. “Until now, we might have been a little bit under the radar because people thought of us as a smaller company. But we’re actually very ambitious.” Hydrow offers on-demand rowing classes and other fitness classes including pilates and yoga. As the at-home fitness rivalry rises, the startup looks to capitalize on its individuality. It also notes its user base...