If you’re a fitness nut, you’re likely already aware of the El Segundo, California-based multi-level marketing company Beachbody. The company, which operates a number of affiliate entities including Shakeology and Beachbar supplements, as well as Beachbody On Demand and MYXfitness live-coaching has recently announced a major shift in their business model. The company’s new approach sees them moving full-steam ahead towards profitable growth , as they eschew their MLM framework for a more streamlined single-level affiliate program, in a bid to appeal directly to their highest-spending consumers. Essentially, this cuts out the middle man, and allows those interested in taking video courses or purchasing supplements to meet their corporate supplier right at the source. Given that the company is projected to experience exponential growth with their new streamlined approach, it only makes sense to examine Beachbody’s history, current net worth, and plan for the future. This should give...

Lizzo’s latest business venture has led her to the billion-dollar fitness industry. In a funding round said to be around $200 million for rowing startup Hydrow, the pop star is listed as an investor, CNBC reports. Singer Justin Timberlake was also included in the round. As more gyms reopen and people continue to return, Hydrow aims to remain as a top contender for at-home fitness. According to CNBC, partial funding will go toward ensuring the company can “meet the anticipated demand this holiday season.” “This puts us in the same category as the other leaders in the fitness industry,” Founder and Chief Executive Bruce Smith said. “Until now, we might have been a little bit under the radar because people thought of us as a smaller company. But we’re actually very ambitious.” Hydrow offers on-demand rowing classes and other fitness classes including pilates and yoga. As the at-home fitness rivalry rises, the startup looks to capitalize on its individuality. It also notes its user base...