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A$AP Rocky To Disrupt Norms Of Whiskey Production With Mercer + Prince

A$AP Rocky is on to his next venture! According to a press release the rapper and entrepreneur is dropping a new whiskey on the market in collaboration with Global Brand Equities and E. & J. Gallo. “I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo,” A$AP Rocky said, according to a press release.

Samantha Dorisca

Mar 25, 2022

Rihanna Sets New Trends With Pregnancy News As Searches For 'Pink Padded Coats' Skyrockets

When you’re a fashion killa, there’s no ceiling when it comes to smashing records! From making waves as an entrepreneur to then setting the standard for what a young, Black billionaire can look like, Rihanna has continued to build the life of her dreams brick by brick. Now, she’s preparing to soar to even greater heights as someone’s mother! Following yesterday’s baby news, Rihanna has shown just why her name turns heads with a +200 percent increase in the fashion demand for “Pink Padded Coats,” in response to the photos shared of the Savage X Fenty creator’s growing belly. View this post on Instagram A post shared by Blavity News (@blavity) According to LovetheSales, the influence of both Rihanna and boyfriend A$AP Rocky are major with the father-to-be driving up the fashion demand for “Men’s Sweater Vests” by a whopping +124 percent as well as “Men’s Leather Trousers” by +78 percent.

Shanique Yates

Feb 1, 2022

A$AP Rocky Tapped As First-Ever Guest Artistic Director Of PacSun

A$AP Rocky is adding yet another creative title to his resume. The Harlem rapper has reportedly been named the first-ever guest artistic director of PacSun in which he will be overseeing designer collaborations, brand campaigns, in-store activations as well as supporting launches in both the Pacsun DTLA and Soho stores, a press release reports. For the next 18 months, Rocky will be responsible for driving a “new wave of premium streetwear and style” to the LA-based multi-brand retailer as part of his role. “Our community of customers is looking for something unexpected, that elevates their daily experience and lets them express their personal style. Nobody bridges the gap between high fashion and streetwear like A$AP Rocky,” Alfred Chang, co-CEO of Pacsun, said in a statement. “We are proud to welcome him to the Pacsun family and energized about making his ideas a reality that can be shared (and worn) by millions and lead a global style conversation.” Through this new partnership...

Njera Perkins

Jul 9, 2021

A$AP Rocky Joins Klarna As Investor And CEO For A Day

Klarna, the popular pay-in-four app, has announced that rapper A$AP Rocky has joined the company as an investor and CEO for a day. In a press release announcement, it was revealed that the New York rapper, real name Rakim Mayers, will also join the company’s GiveOne sustainability initiative. His participation in this program involves pledging 1 percent of his initial Klarna investment to impactful planet health projects focusing on climate and biodiversity. His chosen project is the Miti Alliance in Kenya and its founder Michael Waiyaki. According to the organization’s official website, the Miti Alliance — which began in 2018 — has a mission to replant indigenous trees in water catchment areas. The organization has had the impact of planting more than 10,000 trees since its inception. “Klarna is a company that looks ahead and challenges the status quo, which makes partnering with them so appealing to me,” said A$AP Rocky in the press release announcement. “I’m excited to begin...