A$AP Ferg is giving back to the unsung heroes of New York City by spotlighting local mom-and-pop corner stores. According to Variety, the Hip-Hop star took note of how the COVID-19 pandemic was affecting the plight of the city’s independent corner stores, so he teamed up with Snapple to develop a merchandise line and raise money for them. Funds raised from the partnership will reportedly go toward the Bodega and Small Business Group (BSBG) — a Hispanic organization that helps support small business and bodega owners located in New York. “As a native New Yorker on the pulse of music and art, A$AP Ferg was the perfect creator to collaborate with on this initiative,” Katie Webb — Keurig Dr Pepper’s vice president of brand marketing — shared with Variety. “It’s an authentic partnership that gives back to Snapple’s roots and highlights the enduring culture of New York City.” In addition to raising money, BroBible reports that Ferg also worked alongside Snapple and director Shomi Patwary...