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Nordstrom Is Holding Itself Accountable With 15 Percent Pledge Toward Black-Owned Businesses

Nordstrom is joining the 15 Percent Pledge train with its own unique commitment to better support Black-owned businesses. According to Good Morning America, Nordstrom is the first major retailer to form a 10-year commitment in agreeance with the 15 Percent Pledge’s mission — the nonprofit which strives to holds large corporations accountable when it comes to supporting Black-owned brands. As part of its new pledge, Nordstrom has also announced plans to increase its purchases and partnerships with Black-owned or founded retailers by the end of 2030. “Long-term societal change cannot happen overnight and we’re in this for the long haul,” is what president and chief brand officer Peter Nordstrom said in a statement. “Nordstrom has established new goals and benchmarks to help it become a more diverse, inclusive and anti-racist organization,” 15 Percent Pledge adds, “and has made strides towards these goals through notable product launches and curations.”   View this post on Instagram  ...

Jul 16, 2021

Sephora to Double Its Offering of Black-Owned Brands After Revealing Racial Bias Study

It’s no secret that retailers could do better when it comes to building an inclusive environment for those who keep them in business — consumers. In a National Racial Bias in Retail Study commissioned by Sephora, the brand finds five truths when it comes to racial inequality during retail experiences with the first being a lack of racial diversity within companies. Here are those truths, as listed in a press release: 1. Limited diversity across marketing, merchandise and retail employees results in exclusionary treatment before shoppers even enter a store, and across their in-store journey. 2. U.S. BIPOC shoppers feel in-store interactions are driven by their skin color, appearance and ethnicity, yet retail employees cite behavioral attributes, rather than appearance, as the basis for their interactions. 3. U.S. BIPOC retail shoppers use coping mechanisms, such as shopping online, to minimize, or avoid an anticipated biased experience when in-store. While many customer experience...

Jan 14, 2021

Sephora Commits to '15 Percent Pledge' Created by Black Founder Aurora James

Several corporations are standing in solidarity in the fight for racial justice with an outpouring of copy-and-paste #BlackLivesMatter statements and million-dollar donations. Other major retailers are committing to yielding long-lasting, impactful change in Black youth communities . On May 29, Brother Vellies founder Aurora James called for major retailers to sell a greater percentage of Black-owned products as a step in the fight toward economic equality. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities,” James’s Instagram proposal reads. “This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.” A week later, at the urging of James, Sephora pledged to devote 15 percent of its shelf space to Black-owned products, The New York Times reports . View this post on Instagram A post shared by Aurora James 🦢 (@aurorajames) In addition, Sephora will create...

Jun 12, 2020