Philo just announced its most recent initiative involving $1 million in ad impressions for over 20 social justice organizations and Black-owned businesses, according to Business Wire.

The lifestyle and entertainment streaming TV service will donate $1 million worth of ad impressions in the calendar year of 2020 to support various social justice organizations and Black-owned businesses.

For Philo, diversity, inclusion, and equity are critical pillars of the company and due to recent events in society surrounding systemic racism and racial injustice, the streaming service will use its platform to showcase businesses and organizations that uplift the Black community.

“In light of the recent events, we decided to use our platform as a place for good,” said Reed Barker, Philo’s head of advertising. “We opened up our ad inventory space to provide space for discussions about systemic injustice, raise awareness for social good organizations, and provide Black business owners with an opportunity to promote their businesses free-of-charge. Philo is truly TV for everyone, and we want our ad presence on the platform to be uplifting and include diverse representation.”

Companies will be included in the ad campaign that is set to be featured on Philo’s platform and inserted on channels like aspireTV, A&E, BET, Food Network, CLEO TV, TV One, and many more.

This will provide a platform for those Black-owned businesses and social justice organizations to not only showcase their work but gain awareness via 60-plus channels on the streaming service.

Those organizations and businesses include, Color of Change, Know Your Rights Camp, Black Girls Rock, Social Change Fund, SONSON, The LIME Foundation, National Urban League, SIX/20, and the Thurgood Marshall College Fund.