Stephen Curry is taking a step off the basketball court and into the startup world.

The Golden State Warriors star has teamed up with Simplicity, a leading AI-driven platform that connects residents with their cities, according to a press release shared with AfroTech.

The Silicon Valley startup allows people to find all city services, updates, and events in one place. Its core mission is to help the city administration improve the residents’ quality of life. 

Joining the Silicon Valley startup aligns with Curry’s continual efforts to support the Bay Area community.

“I’m thrilled to join forces with the Simplicity team and support the company’s mission of enhancing our cities and streamlining the way we receive information,” Curry said in a press statement. “Technology is a powerful connector, and Simplicity is leading the charge in using it to make daily life easier for our communities.” 

Since its launch, Simplicity has been operating across the U.S. in cities such as New York City, Los Angeles, Miami, Austin, Denver, Buffalo, St. Louis, Cleveland and more.


Curry will be working alongside Miguel Gamino, founding partner of Simplicity. Formerly, he served as Chief Technology Officer of New York City and Chief Information Officer of the City and County of San Francisco, as well as Executive Vice President and Head of Global Cities at Mastercard.

“Stephen brings a unique perspective and drive to Simplicity, and we’re honored to have him join our company,” said Juraj Gago, Co-CEO and Co-Founder of Simplicity. “His commitment to making a positive impact aligns with our mission and we’re excited to see what the future holds with him on our team.”

Along with the latest announcement, Simplicity is set to ensure that there is a great impact on the cities that are involved.

“With the collaboration of government leaders and technology experts, Simplicity is poised to deliver substantial and sustainable improvement to our cities, putting state-of-the-art innovation within reach of every citizen,” the press release details.