Stephen Curry Becomes First NBA Player To Endorse A College Athlete Under NIL Changes
Photo Credit: Stephen Curry
,

Stephen Curry Becomes First NBA Player To Endorse A College Athlete Under NIL Changes

It looks like Connecticut women’s basketball player Azzi Fudd is entering her first year with a bang.

According to The Athletic, the freshman guard has signed a name, image and likeness endorsement (NIL) deal with Golden State Warriors star Stephen Curry. The historic partnership, announced Wednesday, lands Curry as the first NBA player to endorse a college player under the new NIL rules.

As AfroTech previously told you, the National Collegiate Athletic Association (NCAA) changes empower student-athletes by allowing them to gain exposure and earn profit for the first time. Other college athletes have since tapped in such as Tennessee State University basketball player Hercy Miller, Jackson State University quarterback Shedeur Sanders and University of Miami’s D’Eriq King.

The New Deal Marks A Reunion

Specific terms of the deal have not yet been disclosed. However, under the new partnership, Azzi Fudd will receive mentorship from Curry as he believes the player “is the next face of women’s basketball,” according to The Athletic. 

The new deal comes full circle for the duo. In 2018, Fudd was one of two high school girls selected by Curry to participate in an advanced camp featuring the top-five future picks. 

“Azzi’s been part of the family for a minute now,” Curry said, according to The Athletic. “Knowing how she finished her high school career and what she’s doing at UConn, it speaks to everything that I’ve learned in terms of bridging opportunities that come off the court and basketball. This new NIL opportunity is kind of a new frontier for this generation. … I want to hopefully be a mentor and open up the doors that have been opened for me to her, and hopefully many more in the future.”

For Fudd, The Possibilities Could Be Endless

Fudd will have access to Curry’s investment firm SC30 Inc., which aims to disrupt industry norms by leveraging creativity across partnerships, media, investments and philanthropy, as per the company website.  

Under the budding guide of Curry, the opportunities could be limitless. Fudd could tap into Under Armour, media company Unanimous, non-profit Eat.Learn.Play. and food chain, Subway, among others. 

Fudd is projected to be one of the most promising rising athletes, and the new deal puts her in the right company — a two-time NBA MVP and three-time champion.