Applications for Spotify’s Sound Up Podcast Program are now open. The program is set to help ten aspiring women podcasters of color get access to resources and training.
“You don’t need any experience; all you need is an idea,” the company said in a post.
The week-long program offers a deep dive into podcasting techniques, storytelling strategies, equipment training, and panel discussions in New York City. At the end of the week, each of the ten participants will compete for a chance to win $10,000 for their podcast idea.
Applicants must be at least 18-years-old, U.S. residents, and identify as a woman of color.
The program highlights Spotify’s major moves toward podcasts and original content. Last week, the company announced a multi-year deal with Higher Ground Audio, an offshoot of Barack and Michelle Obama’s production company.
Spotify also acquired podcast companies Gimlet and Anchor earlier this year, marking a major turning point in its podcast efforts.
“The format is really evolving and while podcasting is still a relatively small business today, I see incredible growth potential for the space and for Spotify in particular,” Daniel Ek, Spotify co-founder and CEO, said in a statement following the purchases.
Sound Up applications close Friday, June 21. For more information, apply here.