Snoop Dogg just launched his own spirits brand and it was only right that he went the gin route!
That’s right, the “Gin & Juice” rapper whose real name is Calvin Broadus has revealed his new drink, INDOGGO Gin. Snoop first popularized the gin and juice moniker when the track was released in 1994.
“I can’t wait for the world to taste my remix on gin! I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” said Snoop Dogg in a written statement. “When creating, INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
Snoop partnered with friend and spirits veteran, Keenan Towns of Trusted Spirits — and Prestige Beverage Group — to create INDOGGO. The drink is infused with all-natural strawberry flavor and mixes seven premium botanicals.
“We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. INDOGGO stands out from any other gin in the world because Snoop, the ‘Gin Connoisseur,’ took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner,” co-founder of Trusted Spirits, Towns, said.
If you’re a resident of Snoop’s home state of California, you can get your hands on a bottle of INDOGGO later this month (September), but if you’re not, the drink will make its mark across the U.S. starting early 2021.
Until then, you can also pre-order the gin at ReserveBar.com!
We’re so excited for this full-circle moment for Uncle Snoop and can’t wait to sip some of his gin, with our own juice, soon.