Snoop Dogg continues to drop it like it’s hot — and this time, he’s doing it on the blockchain.
In a press release announcement, it was revealed that the Doggfather — who recently made headlines when he purchased Death Row Records — has partnered with Gala Games to bring his music to his fans in a whole new way.
“If anything is constant, it’s that the music industry will always be changing,” said Snoop Dogg in the press release announcement. “Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
His new album “BODR (Bacc on Death Row)” was released on the blockchain as a Stash Box of NFTs on Feb. 9 at 4:20 p.m. PST on the new Gala Music store. Three bonus tracks not available anywhere else will also be exclusive to Gala Music.
There will only be 25,000 Snoop Stash Boxes, priced at $5,000, available to purchase in GALA. This Stash Box will include one of 17 track NFTs from the new Snoop Dogg album; there will only be 1,470 NFTs of each song. The Stash Box Sale ends Sunday, Feb. 13 at midnight PST.
Music fans that collect the entire album of 17 NFT songs will receive massive real-life and digital rewards, such as an exclusive party at the not-so-humble abode of Snoop Dogg in LA, a concert just for NFT holders, and other limited-edition merchandise.
To celebrate this historic new partnership, commemorative game NFT items will be released in the Gala Games store on Friday, Feb. 11, and will immediately be usable in Town Star and Spider Tanks and in future Gala Games releases.
Snoop Dogg: Business Man and Label Owner
As AfroTech previously reported, Snoop Dogg is doing other things in music besides bringing it to the blockchain.
As fans know, he started his career on Death Row Records when he was just a teenager. And in a press release, it was revealed that he purchased Death Row from the Blackrock-controlled MNRK Music Group.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 50-year-old Snoop Dogg said in a statement to NPR. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”