Snoop Dogg’s metaverse moves continue.

In a press release, it was announced that the rapper turned businessman will be teaming up with MOBLAND to bring digital weed farms to the metaverse.

“NFT 1.0 is about individual character and item, NFT 2.0 is about land and real estate, NFT 3.0 is about business and utility on top of the land and real estate,” said Roy Liu, Co-founder of MOBLAND, according to a press release. “We are super pumped to pioneer with the legendary Snoop Dogg by bringing digital cannabis and mass adoption to the metaverse and GameFi 2.0. We are looking for more ways to give back to the cannabis community.”

Exclusive Snoop Dogg Branded Digital Weed NFT's To Drop

The celebrity-backed “mafia-themed” metaverse will reportedly be spearheading the first Grow-and-Earn feature “through a vast array of utilities for business buildings and land.”

What’s more, an exclusive drop of Snoop Dogg branded digital weed farm non-fungible tokens (NFTs) will also be launched in addition to content from ChampMedici. A limited collection of Snoop Dogg branded digital weed farm NFTs will be available as well as some exclusive content from ChampMedici, Snoop Dogg’s son Cordell Broadus.

“I saw my father play video games my whole life. Cannabis and game controllers live hand in hand with him, that’s why I think it’s no brainer to bring the metaverse and digital weed together,“ said ChampMedici in a statement.

“If it’s flipping hamburgers at McDonald’s, be the best hamburger flipper in the world. Whatever it is you do you have to master your craft. I have been mastering my craft for decades. My son showed me the importance of collaboration with MOBLAND to introduce the first-ever digital weed farms as NFTs. There is a paradigm shift happening here and I want to be at the forefront of this,” Snoop Dogg said in a press release.