SnapChat Is Offering Original Shows To Get Its Users Back
Photo Credit: Photo: Maret Hosemann

SnapChat Is Offering Original Shows To Get Its Users Back

After losing millions of dollars and users within the past year, SnapChat has launched original shows within the app to reverse its downward spiral.

The company lost 3 million daily users last quarter and plans to use the shows gain back its popularity.

The Originals will appear up in SnapChat’s Discover page, which have a tab dedicated for the shows.  Some of the SnapChat Originals have been produced by the makers of “Keeping Up With The Kardashians” and “Friday Night Lights.”

SnapChat already has a docuseries centered around viral star Bhad Bhabie, a.k.a. the “cash me outside” girl, a RomCom and a few drama for users to enjoy.

The company is also offering an augmented reality feature that lets users experience scenes from the Originals and set them to friends.

SnapChat lost $353 million last quarter and will use advertisements in the shows to increase its cash flows. Each show will have two to three, six-second non-skippable commercials sold by SnapChat, the show’s producers or a mixture of both.

SnapChat’s move comes after unsuccessful attempts from Facebook and Instagram to offer original content. If the company does not find a way to bring its users back to the app and monetize on its original series, then the company may face a similar fate.