Deion Sanders and company appear to be in good hands in Boulder, CO.

According to a report by Outkick, University of Colorado Buffaloes star quarterback Shedeur Sanders could be well on his way to a huge payout due to the stellar performance he has exhibited thus far with the team.

With three outstanding games under his belt, experts predict that Shedeur could earn up to $10 million annually through name, image, and likeness (NIL) money.

It’s why many insiders believe he isn’t necessarily in a rush to follow in his father’s footsteps by joining the National Football League (NFL).


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Show Him The Money

“I think Shedeur might be able to make $10 million,” Fox Sports analyst Joel Klatt predicted during an episode of “The Herd.” “We have no idea what his ceiling is from a NIL perspective.”

Per, Shedeur’s NIL valuation currently sits at an estimated $5.2 million, just a few digits shy of another legacy sports kid, basketball standout Bronny James, the eldest son of NBA superstar LeBron James.

In the Sanders household, winning must be in the bloodline, because Shedeur’s father is making yet another huge name for himself, this time within leadership in the college sports industry, after previously leading Mississippi’s Jackson State University to two consecutive SWAC titles. Not to mention, Shedeur’s older brother is making his mark as well.

The Primetime effect for the Sanders household is an understatement.

As the head coach for the Colorado Buffaloes with his son Shedeur as the lead quarterback and older son Shilo Sanders playing safety while sporting his dad’s No. 21, the possibilities for Deion’s crew seem to be endless.

A Family Affair

“We believe in strength, and there’s strength in unity, so family makes us stronger,” Deion told People in a January 2023 interview. “And we don’t just talk it, we live it. We all work together, and we all incorporate into one another’s lives. So it’s all centered on sports, and everything happens around that.”

Shilo and Shedeur make up two of Deion’s five children, whom Deion jokingly ranked via social media, noting that he isn’t the only parent who has their kids listed according to favorites — he’s just the only one who’s honest about it.

After recently revealing that his children won’t be leaving his team anytime soon to join the NFL, it seems that in true Primetime fashion, there just may be yet another method to the madness.