What do Rihanna and TikTok have in common? They both recognize the rise of trendsetters and are providing a space for them to express their creativity.

TikTok is now the newest social media phenomenon to take over in 2020, quickly becoming the go-to platform for creators. Rihanna, being the innovator she is, has been known to stay ahead of the curve and in sync with new trends so it’s no surprise that her makeup brand has gotten ahold of TikTok. She’s now partnering with the visual social media platform to fulfill her vision to provide the “next wave of content creators” a setup to launch their new ideas in what is now the Fenty Beauty TikTok House.

She recently unveiled the creative space in Los Angeles, which is completely decked out with video-ready natural lighting, mirrors, and a pool.

“We are standing in the official first Fenty Beauty TikTok home,” Rihanna announced at the unveiling. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

These types of “houses” have become a new trend for content creators to collaborate with each other and different brands by being easily accessible. Fenty Beauty, known for its popular products and creative social media platforms, is taking its brand to the next level by collaborating with more influencers to boost their persona.

The beauty brand launched its own TikTok channel months ago to promote the launch of their Full Frontal mascara. They’ve already begun recruiting several influential beauty creators including Makayla, Emmy Combs, and Savannah Palacio to create content for the brand. They’ve even released a few teasers of the new home leaving fans in awe.

@fentybeautyY’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️♬ TOES – DaBaby