After Receiving No Royalties From Writing, 'I'm Lovin' It' In 2003, Pusha T Fires Shots At McDonald's In Arby's Ad
Photo Credit: Zachary Mazur

After Receiving No Royalties From Writing, 'I'm Lovin' It' In 2003, Pusha T Fires Shots At McDonald's In Arby's Ad

The beef between Pusha T and McDonald’s has recently resurfaced in quite an interesting turn of events.

The rapper’s feud with the fast-food company first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. Justin Timberlake was reportedly paid $6 million for recording the hit. Now, according to Rolling Stone, Pusha T is getting the last laugh after the foul deal on his end of a one-time fee but no royalties.

On March 21, Arby’s aired its commercial “Spicy Fish Diss,” bars courtesy of the Virginia emcee. The ad is for the sandwich company’s marketing purposes, but the shots fired are a bit more personal for him.

Pusha T Speaks Out About McDonald's Jingle

“I am solely responsible for the ’I’m Lovin‘ It’ swag and the jingle of that company,” he said, according to Rolling Stone. “That’s just real. I am the reason. Now I gotta crush it.”

He continued: “I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’ It was like half a million or a million dollars for me and my brother — but that’s peanuts for as long as that’s been running. I had to get that energy off me, and this [ad] was the perfect way to get that energy like, ‘You know what? I’m over it.’”

Spicy Fish Diss Track

Gloves are off for the fish sandwich war between Arby’s and McDonald’s after Pusha T’s lyrics that have since aired. According to the outlet, the diss track mentions “Filet-o-Fish is ****/And you should be disgusted.” In the one-minute duration, he goes on to explicitly name-drop both his and Arby’s rival.

The Future Outcome Of The Fish Sandwich Wars

All in all, Pusha T is coming into the battle of the fish sandwiches with a touch of humor, unlike his diss record “The Story of Adidon” that was served to Drake. He has high wishes that the “Spicy Fish Diss” will be more rewarding than the latter.

“We had a good time [with ‘Adidon’], but I’m over it. I’m the first-ever fish sandwich diss ever, and I should go down in history for that. I hope [‘Spicy Fish Diss’] has more cultural impact [than ‘Adidon’], ‘cause that’s gonna go direct to my pocket.”