Next to Juneteenth, Blackout Day is the second biggest unofficial holiday for Black Americans to wield their economic power and support Black-owned businesses.
This year, social media activism has taken on a new meaning and any and every user has taken to their platforms to speak out on behalf of racial injustice in America and spread educational messages to further the agenda of multiple movements striving to campaign for equity in America.
Today, July 7 — formally recognized as #BlackoutDay2020 — is a day dedicated to fostering economic solidarity in response to the continued global uprising against racial injustice.
The largest initiative to come out of this unified economic movement is the outpouring support of Black businesses with an added emphasis on circulating the Black dollar.
Organized by Calvin Martyr — founder of the Blackout Coalition — #BlackoutDay2020 encourages consumers to exclusively support Black-owned businesses, and avoid spending any money outside the Black community.
For this year’s celebration, many Black-owned businesses are taking to Instagram to promote their brand, build up their following, and get their products directly into the hands of consumers.
To help uplift these online Black-owned businesses, check out our list of Black-owned brands you can shop with via Instagram below:
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