Olay Body is here to provide women in the arts with the funding needed to make all of their dreams come true!

Businesswire reports that the renowned personal care brand has reiterated its commitment to women in Science, Technology Engineering, Arts, and Math (STEAM) with a $100,000 commitment through scholarship grants. Funds will go to The Fearless Artist (TFA) to support its drive toward artists by equipping them with access to coaching, community, and art buyers that share a desire to create social change.

“Olay Body is committed to ensuring women see themselves represented through our brand,” said Freddy Bharucha, P&G’s Vice President of North America Personal Care in an official news release. “By partnering with TFA and offering these scholarships, we can help make a tangible impact in the lives of the very women our new Fearless Artist Collection of body washes represents.”

A partnership with Avery Williamson, the Black artist responsible for the vibrant artwork that currently makes Olay Body products stand apart was the first collection within the series that speaks to the brand’s support for women of color. Not only do the bottles reflect the work of a Black woman, but the team behind the ingredients inside each bottle of body wash are all women of color.

Overall, the collaboration between Olay Body and Williamson was a launching pad to the Fearless Artist Series collection with an overarching goal of bridging the gap between storytelling and the freedom women need to express themselves.

“Overall, I think art is so crucial to our lives and to our wellbeing,” said Williamson. “For me, art is about putting joy into the world. The abstract design of the Olay Fearless Artist Series is meant to represent moments when you’re blooming, growing and expanding. The dots, dashes, lines and circles all capture the emotions of everyday life.”

Since its inception in 2014, TFA has been on a mission to uplift and serve artists across the nation by not only providing them with the resources but giving them access to places where their art can be put on full display to thrive.

“As a young creative person, I didn’t have people in my world that had art galleries, or understood the business side of art,” said Kiki Somerville, CEO and Founder of The Fearless Artist. “The Young Curators Program was conceived to address the lack of mentorship and gain access to job opportunities in the art industry. It is incredible to have the support of Olay Body to help so many emerging artists as they realize their artistic dreams.”

The 100 scholarship recipients representing the next generation of artists will have the opportunity to learn firsthand from Somerville and others about the steps needed to build a successful career within the arts.