TikTok and Universal Music Group (UMG) have agreed on new licensing conditions to bring the group’s tunes back to the social media platform. According to the TikTok newsroom, the joint agreement between the two entities “marks a new era of strategic collaboration.” “By harnessing TikTok’s best-in-class technology, marketing, and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs, and industry-leading protections with respect to generative AI,” read the report. What’s more, fans will see a return of UMG’s recorded music and publishing catalogs on TikTok, thus allowing users to go back to creating content with sounds from some of the culture’s biggest musicians. “Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group,” TikTok CEO Shou Chew said. “We are committed to working together...
