In 2012, Milan Rouge created her clothing line Milano Di Rouge (“Making Dreams Reality”).
Nearly ten years later, the self-funded, luxury streetwear brand has expanded from being seen around her city of Philadelphia to countless celebrities sporting the gear.
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Coming up on the decade milestone, the founder and CEO revealed Milano Di Rouge’s earnings.
“We did over $60 million in sales — direct-to-consumer,” Rouge said in an interview with REVOLT’s Assets Over Liabilities.
With the clear success of Milano Di Rouge, Rouge is looking to take things to the next level by getting more consumers to join the wave.
“I want to put Milano Di Rouge in stores,” she shared.
Additionally, one of her new goals is to manifest and be open to collaborations if it fits the visions of both parties.
“I know the possibilities are endless.”
Making Her Retail Giant Dreams A Reality
After going from initially being a T-shirt line with two shirts, Rouge envisions her brand being in multiple retail giants.
“I would like to see our denim in Saks, Neimans, or Nordstrom. For sure, our sweatsuits.”
“All of our customers that wear our stuff now, they go to the website,” Rouge added. “They go directly to the brand. But I know if people are in the stores and they don’t know nothing about it and they just end up seeing the quality and the design, I know that they’ll love it too.”
While Rouge has become less private with her goals, she has been vocal from the start about wanting to be an example for fellow big dreamers.
“Considering my work ethic, I tend to shy away from long-term goals. I can achieve my version of success in less than five years,” the entrepreneur told ESSENCE. “Every day I work hard to inspire, empower and breathe life into people who have dreams and goals. Overall, I want to provide these dreamers with workspaces, entrepreneurial hubs and environments that will aid them in making their dreams a reality.”
