Michael Jordan is investing in the esports holding company aXiomatic, making it his first investment in this emerging world of entertainment.

“I’m excited to expand my sports equity portfolio through my investment in aXiomatic,” Jordan said in a press release. “Esports is a fast-growing, international industry and I’m glad to partner with this great group of investors.”

In 2016, aXiomatic became the parent company of Team Liquid, one of the world’s top esports brands.

Jordan has also invested in other ventures like Charlotte Hornets, restaurants and car dealerships in North Carolina since leaving the NBA in 1999. He’s currently worth more than $1.17 billion, which is expected to increase with his investment into aXiomatic. Jordan’s business and financial affairs manager Curtis Polk is also joining aXiomatic as an investor.

Jordan, Polk, Capital Declaration, along with existing investing helped aXiomatic secure $26 million in its Series C funding round.

Other existing investors include Golden State Warriors’ co-owner Peter Guber, Washington Capitals owner Ted Leonsis and Tampa Bay Lightning owner Jeff Vinik.

“From the beginning of our esports and video gaming journey aXiomatic has sought to bring together world-class talent in its investor group,” said aXiomatic CEO and Co-founder Bruce Stein. “We are extremely excited to welcome these esteemed investors into the aXiomatic and Team Liquid family and look forward to their valuable and unique perspectives,” said aXiomatic CEO and co-founder, Bruce Stein.”