In the words of Memphis natives when preparing to make a big announcement: “Aye, mane. Say, mane.”
Sellout to Couchleisure
To help spread the word about Hulu’s live TV offerings, the collaboration with Morant is an exploration of style both on and off the court. Well known for athletic, on-court theatrics, the NBA player is informing fans that the other space he is turning heads in is fashion.
Consistently, he is caught on film entering NBA arenas in a coveted Nike sweatsuit. However, the South Carolina native takes his fashion game to another level with “Hulu – Cozy. Innovative. Informative. It’s Couchleisure by Ja Morant.”
“I love Hulu, and I love the commercials they’ve done with other athletes. To be a part of this campaign is huge,” said Morant. “The production day was lit and I think you can see that in the final commercial. I’m all about being cozy, and the Hulu Couchleisure line is a great representation of that.”
The popular streaming service launched its “Hulu Sellouts” campaign in 2019 with a humorous perspective on influencer marketing. The approach also promoted their wide variety of Hulu + Live TV offerings, which comes with 75-plus Live TV channels and viewer-first features like Unlimited DVR*. In addition, Hulu + Live TV gives subscribers access to Hulu’s entire streaming library and now includes Disney+ and ESPN+.
Commonly known to fans as “12,” Ja’s campaign is the second spot a part of “Sellouts.” Just last month, LaMelo Ball’s “LaMelo’s: The Hulu + Live TV Cereal” ad premiered.
The ad will run on social media, various television networks, and during the current Grizzlies and Warriors playoff series.
Fans and Grizzlies haters alike (shoutout Stephen A. Smith) can watch Morant’s campaign below.