Live Nation wants the artists to have a choice.
In a statement released by the company’s CEO — and obtained by Revolt TV — it was revealed that the concert promoter is leaving the onus on the artists, themselves, to issue a vaccine mandate at their concerts.
“It has been great to see events make such a strong return across the U.S., with demand for concerts and festivals continuing to outpace expectations,” wrote CEO Michael Rapino, in the announcement. “We are working to ensure we are reopening in the best way possible for staff, artists, crew, fans, and communities at large. Our teams have worked together to put new processes in place so artists doing shows with Live Nation in the U.S. can require all attendees and staff to be fully vaccinated or show a negative test result for entry where permitted by law. We know people are eager to return to live events, and we hope these measures encourage even more people to get vaccinated. That is the number one thing anyone can do to take care of those around them, and we are encouraging as many shows as possible to adopt this model.”
In other words, if your state already has a vaccine mandate in place, Live Nation will continue to uphold it, regardless of the artists’ protestations to the contrary. If not, the choice is in the artists’ hands.
That said, employees of the company have until Oct. 4, 2021 — the day the company offices re-open — to get fully vaccinated against COVID-19. If the employee fails to get vaccinated at that time, the employee cannot return to the office, and he or she risks termination.
“We’ve seen great vaccination enthusiasm among our staff so far, and we want to ensure we’re taking every step possible to keep you all safe. Our business and our industry is about uniting people, and vaccines are one of the greatest tools for making sure everyone can continue to enjoy live music together. We’ve gone through a lot this past year, and it’s remarkable to see how far we’ve come,” Rapino said in the announcement.