Mary J. Blige’s Tour Partners With Medical Tech Company Hologic To Raise Health Awareness For Black Women

According to a press release, Blige will embark on a 23-city tour including stops in Los Angeles, New York, and Atlanta with special appearances from Grammy-winning artist Ella Mai and rising R&B singer Queen Naija. The tour will be presented by Hologic in partnership with The Black Promoters Collective (BPC).

“Mary J. Blige has been one of a select handful of artists at the top of our desired list to partner with since the initial construction of The BPC. Having her support in our mission so early in the process is a testament to the hard work we have put in to bring superior cultural experiences powered by black business to the masses. We firmly believe this is a match made in heaven and are honored to partner with the Queen,” said The BPC Co-Founder and President Shelby Joyner, according to a press release.

Hologic works to improve women’s health by providing screenings through treatment and revolutionizing daily care. The medical technology innovator — home to the world’s first commercial 3D mammography system — is a leader in testing for cervical cancer, sexually transmitted infections, respiratory illnesses, and the virus that causes COVID-19. 

“We’re thrilled to continue our partnership with Mary J. Blige as the presenting sponsor for her Good Morning Gorgeous tour,” said Steve MacMillan, Hologic’s Chairman, President, and Chief Executive Officer, according to a press release. “As a global leader in women’s health, we’re committed to emphasizing the lifesaving importance of preventive screenings and the annual Well Woman exam, and Mary’s voice is a powerful way to reach millions of women.”

Hologic’s resume in cervical cancer was a contributor for Blige’s support as she was also the first to star in their “Her Health is Her Wealth” commercial. Blige’s commitment continues as she will  raise awareness for the importance of early mammogram screenings — especially among Black women — MadameNoire reports.

“I had an aunt who died of breast cancer. My grandmother died from cervical cancer and another aunt died of lung cancer,” Blige said during a “Screening the System: A Dialogue on Bias and Breast Health panel hosted by Hologic, according to the outlet. “Nobody spoke about it at home. That’s why they ended up in the hospital with two weeks to live, and NOW we’re talking about it. I know this is happening in a lot of African American homes, and that’s why we need to talk about it.”