Robyn, better known as Lil Bit Saucy, is all about creativity and it shows through her newly-appointed content creation role.
The 12-year-old rapper and rising star has been hired as the first-ever Kid Creative Director for LEGO Group, where she will join nine other young creatives through the company’s Kids Creative Studio.
Both Robyn and LEGO, through its Untitled by TLNT Instagram page, shared the groundbreaking news on social media to announce what’s to come from the new venture.
“We’re so excited to finally introduce the first-ever Kid Creative Director for @lego Kids Creative Studio (inspired by LEGO® VIDIYO™),” the company wrote online. “Congratulations to Robyn and thank you to everyone who submitted to the creative brief. We can’t wait to see what we’ll create together in the future!”
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ESSENCE reports that LEGO’s Kids Creative Studio was inspired by its recent launch of LEGO® VIDIYO™ — described as a “playful and innovative music video maker experience designed to celebrate and expand kids’ creativity and passion for music.”
“We’re thrilled to be able to empower kids to keep doing what they’ve been doing the last year and truly honor this creativity,” Amanda Madore — Senior Brand Relations Manager at LEGO Systems, Inc. — shared with the outlet. “We’ve seen the ways kids are reimagining play and the innovative ways they interact with their peers. We believe now is the perfect time to celebrate this creativity by turning over the creative reins to them, recognizing and rewarding kids for being the true creative superstars they are.
Out of over 100 applications that were submitted to The LEGO Group and the Kids Creative Studio team, Robyn was one of the kids who the company chose to represent its new venture and oversee the creative process.
In addition to her role, ESSENCE shares that Robyn will also receive $10,000 to go towards her future educational and creative pursuits.
Robyn is a promising young rap star whose passion for music has afforded her many great opportunities — including being the only kid to attend virtual rap cypher workshops, writing jingles for local businesses, and even rapping over popular beats like Nicki Minaj’s “Chun Li.”
Her creativity is sure to take her far in her career and now she’s getting a head-start on other kids her age through LEGO.