Contrary to popular opinion, lactation isn’t something that always comes easy (or naturally) for mothers. That’s why Shamiesha Ebhotemen created a lactation subscription service for Black mothers.

The NurseMilk Latch Baby Latch is designed to “erase the stigma of breastfeeding.” And while breastfeeding has become more accepted as time goes on, there are still plenty of women that could use all the help they could get.

With the Liquid Gold subscription, expectant mothers receive a support assessment, 1-on-1 classes, group classes, free merchandise, and weekly emails — and that’s just the beginning.

According to Nurses You Should Know, Ebhtomen realized that it was important to her to create this lactation subscription service for mothers because her experience in both the medical field and as a mother made her realize that she needed to fill a void.

“During her pregnancy, Shamiesha began searching for a lactation consultant of color in her neighborhood. She was only able to locate one in the entire county of nearly 3.2 million people. This motivated her to obtain certifications in both lactation education and consultation,” they said.

Ebhtomen’s lactation subscription service was founded in 2019. And according to the company’s official website, it’s not just about providing lactation services — rather, it’s about providing a whole paradigm shift for Black mothers and expectant mothers.

“I realized that the lactation world needed me and what I bring to the table. This is not just a t-shirt store…Nurse Milk is a movement. I am you; you are me. We may look different, but when it comes to breastfeeding…we all share some of the same struggles,” she said.

All new and expectant mothers are invited to book their free consultation on her website to get a better understanding of what they can offer. The next cohort begins on June 22nd, and the deadline to book for the cohort is June 10th.