Kyrie Irving is expanding his investment portfolio.

According to a news release, the Dallas Mavericks player is now an equity shareholder in digital sneaker marketplace Kicks Crew. He will also serve as its chief community officer.

Irving shared the news with his 19.7 million followers on Instagram.

“I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers,” Irving wrote. “This is an empowerment play for my fellow entrepreneurs, artists and athletes who have and want their independent visions and approaches celebrated.”


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Kicks Crew co-founder Ross Adrian Yip shared in a statement:

“We are thrilled to welcome Kyrie Irving into the KICKS CREW family and for us to be accepted into the A11Even Tribe. Kyrie’s influence on the community and deep passion for philanthropy brings immeasurable value to bringing our vision to life, and we are eager to use our platform to empower Kyrie and many more players willing to leverage their independent influence.”

As the company’s chief community officer, Irving will be responsible for pushing the brand and its collaborations forward through the melding of art and basketball. He will also work on global social and cultural projects and initiatives that will benefit the Middle East and Africa.

“My role as Chief Community Officer at KICKS CREW is centered around the mission of bringing all communities together through their love of sneaker culture to push forward unity and philanthropy,” Irving said in his statement on Instagram.

To celebrate Irving’s latest business move, he will be launching his annual 11 Days Of Giving Initiative with the company. They are set to give away 111 pairs of the ANTA Shock Wave 5 from Dec. 11 to Dec. 15, 2023.

Photo Credit: Kicks Crew

To enter for a chance to grab your own pair, visit the Kyrie Irving x Kicks Crew event page.