Black women in the music industry continue to make business moves. R&B singer Kaash Paige recently became the first female recording artist to invest in an esports organization.
According to a press release, on Sept. 2 Paige invested in Team 33 — a Hollywood-based invite-only esports team. As a seasoned gamer herself, Paige believes that “the future of music is going to tie into gaming” and hopes to be a part of esports’ impact.
“I made a significant investment in Team 33 because I have always been passionate about the eSports industry, and I wanted to be the first female recording artist to co-own an eSports team that I can collaborate with and promote my music and concerts through,” Paige said in a press release.
Paige first joined Team 33 as a celebrity ambassador in 2020, shortly after Team 33 launched in November. Now, her investment puts her alongside fellow artists like Ty Dolla $ign and 24kGoldn.
“To be the first in the entire world to have a female recording artist as a part owner of Team 33 is unreal and never been done before,” CEO of Team 33 Tyler Gallagher said in a press release. “Kaash Paige has an amazing vision for the organization and we both have similar goals for the team. Our passion for the eSports world is unmatched and together we believe we can turn Team 33 into an iconic eSports organization recognized worldwide.”
Artists have been continually creating ties within the gaming industry — especially in Hip-Hop.
As previously reported by AfroTech, business mogul Jay-Z’s Roc Nation Sports partnered with the Gaming Community Network (GCN) last month to “create global gaming solutions for star-studded athletes and expand their presence in esports.”
It’s amazing to see women like Kaash Paige get deeper into the world of esports. Only time will tell which other stars plan to venture into what seems to be a lucrative industry.