iHeartMedia Atlanta is committed to helping aspiring Black entrepreneurs thrive!
According to PRNewswire, the company will assist 10,000 aspiring Black entrepreneurs in the Atlanta metro area with the resources needed to launch their businesses.
The exciting news follows iHeartMedia Atlanta’s recent pledge to a multi-year commitment designed to help Operation HOPE create one million new Black businesses by 2030 through its national 1 million Black Business Initiative (1MBB).
“We are excited to partner with Operation HOPE to grow Black business ownership here in Atlanta,” said Drew Lauter, President of iHeartMedia Atlanta, in an official statement. “Our city is the epicenter for entrepreneurial energy and we are proud to use iHeart’s considerable resources to help owners of Black businesses achieve their dreams.”
There are over 2.6 million Black-owned businesses in the U.S. and Atlanta is in the top five cities for Black entrepreneurs, reports the U.S. Census Bureau.
As a part of the commitment, iHeartMedia Atlanta will also provide advertising and social media support to a select group of entrepreneurs in the future with additional resources and activations to come.
“Operation HOPE is thrilled about the expanded commitment made today by iHeartMedia Atlanta to the creation of 10,000 Black-owned businesses in our great city. Atlanta is a mecca of Black culture, life, and business, and this type of private-sector leadership is slated to pave the way for future success and upward mobility,” said John Hope Bryant, Founder, and CEO of Operation HOPE. “iHeart Media continues to be one of the most influential voices in media, and we’re grateful that they’re using their voice and reach to support our vision of social justice through an economic lens.
1MBB was launched through its founding partner, Shopify, in October 2020. Its mission is to not only encourage aspiring Black business owners to start and scale their businesses by providing them with the education, resources, and tools to do so, but also aim to remove traditional hurdles to Black entrepreneurship.
Click here for more on how to get your business started.
