Remember the days when almost everyone was rocking GAP jeans and their iconic logo sweater? The thoughts bring about nostalgia for many, but for the clothing company, those staples are still important.
GAP, Inc. is attempting to protect its iconic brand guidelines from rapper, Guapdad 4000 (Guap). The rapper dropped merch that GAP believes resembles its logo, and they are not here for it.
What Is "Too Similar?"
In a recent Instagram post, Guap took to his page to show a cease and desist letter GAP sent him demanding he stops selling his merch. In the post, he wrote a caption alluding that the legal action was unnecessary and still asking his fans to support him.
“HOW SIMILAR IS TOO SIMILAR? PRAY FOR ME,” Guap wrote a caption accompanying a video he posted on IG. “GOING LIVE LATER TO TALK ABOUT WHAT HAPPENED. UNTIL THEN COP AS MUCH ‘ILLEGAL’MERCH WHILE IT’S STILL AVAILABLE on GUAPDAD4000.com.”
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Based on images of his merch items, the Oakland, CA native released a hoodie that spells out Guap in capital letters. GAP believes the font and size are too similar — hence the legal recourse taken against the 29-year-old rapper.
GUAP ARCH COLLECTION OUT NOW!https://t.co/qqRdMDgQ3f pic.twitter.com/8mUBOzUXTi
— GUAP (@guapdad4000) July 1, 2022
A Full Hard Stop, Maybe?
Cease and desist letters are no playing matter. They aren’t suggestive and could have significant consequences if not adhered to.
According to Cornell Law School, “a cease-and-desist order is an order by an administrative agency that requires certain practices specified to stop.” In these cases, the violator in question has a certain amount of time to request a hearing about the matter, or the order becomes final.
There has been no word on Guap’s legal response to the situation. GAP has also not issued a statement regarding the order’s status or about Guap’s public response to their legal actions.