GoFundMe just rebranded its nonprofit platform to fund a broader variety of causes. The Direct Impact Fund, will now be called Gofundme.org. The platform was originally created in 2016 and gained notoriety after assisting Hurricane Harvey victims.
The nonprofit arm is helping users get tax deductions for their donation to verified fundraisers that cover a range of causes including environment, mental health, animals, veterans and K-12 classrooms.
“Together with GoFundMe, we are expanding the benefits of social fundraising and continuing to support some of the most impactful needs within our community with tax-deductible donations,” CEO of GoFundMe.org Yoshi Inoue told TechCrunch.
GoFundMe and GoFundMe.org are two separate entities. They operate with a different board of directors, CEOs and CFOs.
Throughout the years, GoFundMe has helped thousands of people offset medical expenses, tuition costs, funerals and more. Individuals have used the platform as a safety net for large expenses, and now its new branch of crowdfunding could assist more people in their financial goals.
“We’re dedicated to bringing more people together to support causes they care about,” GoFundMe chief marketing officer Raquel Rozas told TechCrunch. “By working with our nonprofit arm, GoFundMe.org, we’re providing people the opportunity to give to one topic they’re passionate about rather than having to pick just one fundraiser to support.”