God-is Rivera Joins Twitter As Global Director of Culture and Community
Photo Credit: AfroTech

God-is Rivera Joins Twitter As Global Director of Culture and Community

Twitter has named God-is Rivera as their global director of culture and community, a newly created role at the company. Rivera previously held a role at the digital and creative agency VMLY&R where she led the firm’s internal diversity and inclusion efforts.

Rivera is expected to start on November 12 and will be New York-based reporting to Nola Weinstein, Twitter global head of culture, engagement and experiential marketing.

In her role, Rivera will help ensure Twitter is “connective, inclusive and reflective of the communities we serve,” Weinstein said in an internal note.

“As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement.

Rivera—who was named an Ad Age “Woman to Watch” and Adweek “Disruptor” in 2018—will leverage brand marketing campaigns and develop partnerships to better serve and empower the content creators, influencers, and the broader global communities of users. She will lead brand efforts, events and experiences to engage Twitter communities around conversations like #HereWeAre and #NBATwitter.

“God-is’ deep expertise in marketing and social strategy, cultural understanding and ability to elevate and connect communities makes for a rare and incredibly powerful combination,” said Weinstein.

Her career in the advertising industry has included roles as a social media strategist in the agency world, before transitioning into a role leading strategy focused on fostering a culture of inclusion and expanding hiring efforts to include a more diverse talent pool.

Rivera has a prior working relationship with Twitter having presented on #BlackTwitter at the social media company’s #OneTeam event.

“The team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment,” she said.