Facebook is back at it with their support of Black-owned businesses.

According to PR Newswire, the social media platform will donate $2 million to the McBride Sisters to continue their efforts to give back to other Black women-led businesses. Through the SHE CAN Fund, Black women entrepreneurs will be eligible to receive $20,000 in Facebook advertising credits. 

They’ll also receive guidance from the Facebook Elevate community and learning program designed to fuel the growth of Black and Latinx and Hispanic-owned businesses.

“We believe that the McBride Sisters SHE CAN Fund can start a wave of change, and we’re proud to be teaming up with partners such as Facebook who want to join our fight to help close the race and gender gap in the Wine & Spirits industry and beyond,” said Agnes Uboma, Chief Impact Officer of the McBride Sisters SHE CAN Fund in an official statement. “Our commitment to women-owned and Black-owned businesses is unwavering, and we encourage companies of all sizes to help these businesses and entrepreneurs thrive.”

The Facebook investment will support 2020 and 2021 recipients of the SHE CAN fund. All businesses involved will receive access to their very own Facebook marketing expert through Elevate Circles, a six-week mentorship program equipped with business coaching from one of the Facebook Elevate partners. 

“We understand firsthand the impact that Facebook Elevate can have on a small, Black-women-owned business, and the challenges that these businesses face in opening the doors that we ourselves found closed when we launched our own company,” continued Andréa McBride John, Co-Founder and CEO of McBride Sisters Collection, Inc. 

Members of the program are also encouraged to visit the Elevate Hub to join the Facebook Elevate Group to build community with other business owners, creators, community leaders, non-profits and jobseekers. They’ll also receive free digital advertising resources.

Click here for more on the SHE CAN Fund 2021 initiative.