When lockdowns began in early 2020, Will Lee took the opportunity to go on a much-needed vacation. He went to Tulum, Mexico to decompress by the beach. While in Tulum, Lee booked a yacht experience with a local company and noticed something peculiar: the luxury yacht services didn’t seem to cater to Black customers.

From there, he decided to curate an experience specifically for the Black consumer. This includes carefully selecting drinks, food, music, and experiences that Black customers want. According to Lee, the business took off rapidly, far exceeding his expectations.

“Within the first month of operating, we were able to close over 30k in revenue,” he said.

According to Lee, Yacht Club Company has already hosted several celebrity clients including Meg Thee Stallion, Trey Songz, and Johnny Venus of EarthGang.

Now their three-man team — including co-founder, Jon Roberts, and head of partnerships, Ryan Fletcher —  is setting their sights higher.

“As we continue to develop our product, we aim to be a membership club for POC millennials offering exclusive events, deals, and discounts to the hottest restaurants, events, and hotels in Tulum. Eventually, we plan to expand to other cities around the world. Think SoHo house but for Yachts & events,” Lee said.

To learn more about the company and book an experience, visit their Instagram page @yachtclubcompany.